Research Areas
Market Definition and Transformation
Market definition and outreach activities are critical to the technology procurement programs that PNNL manages for DOE, utilities and others. With access to the latest market research tools and approaches and opportunities to design and deliver marketing programs, we are uniquely qualified to identify, analyze and address market issues to determine how a particular technology, product, or service might be designed or refined and delivered to the market. We have developed and trained numerous groups on software and procedures to facilitate technology deployment to help answer critical cost and performance questions.
For further information on Market Definition and Transformation, contact Linda Sandahl, Pacific Northwest National Laboratory (PNNL), at (509) 375-2609.
Additional Information
